New York Institute of Photography
COMMUNICATION OPPORTUNITY
Expand the reach of NYIP’s social media presence.
TARGET AUDIENCE
Photography enthusiasts and potential students skewed towards the younger demographic. As NYIP offers online courses, this reach can be global (English speaking).
BIG IDEA
Introducing “Photo Cat” ─ a witty, likable meme character that takes on the world of photography school from the perspective of a cat. With the potential to go viral, followers of NYIP’s social media (primarily Facebook but also it’s other channels) may feel compelled to write their own User Generated Content and become a popular meme.
Social Media Campaign (Facebook, Instagram, Twitter, Google+, Pinterest, YouTube, etc.)
Click [Fullscreen Box] below graphic to view full size.
Copy & Art Direction: Jay Moar
© Jay Moar 2016
Expand the reach of NYIP’s social media presence.
TARGET AUDIENCE
Photography enthusiasts and potential students skewed towards the younger demographic. As NYIP offers online courses, this reach can be global (English speaking).
BIG IDEA
Introducing “Photo Cat” ─ a witty, likable meme character that takes on the world of photography school from the perspective of a cat. With the potential to go viral, followers of NYIP’s social media (primarily Facebook but also it’s other channels) may feel compelled to write their own User Generated Content and become a popular meme.
Social Media Campaign (Facebook, Instagram, Twitter, Google+, Pinterest, YouTube, etc.)
Click [Fullscreen Box] below graphic to view full size.
Copy & Art Direction: Jay Moar
© Jay Moar 2016