COMMUNICATION OPPORTUNITY Expand the reach of NYIP’s social media presence.
TARGET AUDIENCE Photography enthusiasts and potential students skewed towards the younger demographic. As NYIP offers online courses, this reach can be global (English speaking).
BIG IDEA Introducing “Photo Cat” ─ a witty, likable meme character that takes on the world of photography school from the perspective of a cat. With the potential to go viral, followers of NYIP’s social media (primarily Facebook but also it’s other channels) may feel compelled to write their own User Generated Content and become a popular meme.
Social Media Campaign (Facebook, Instagram, Twitter, Google+, Pinterest, YouTube, etc.)
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