EVO Cat Food
COMMUNICATION OPPORTUNITY
To promote the high quality EVO brand of cat food.
TARGET AUDIENCE
Cat lovers who are willing to pay a little more for their beloved pets.
SIMPLE SINGLE-MINDED IDEA
EVO is the food of choice for smart cats.
BIG IDEA
EVO’s nutritional benefits allow cats to function better mentally. Why not give these smarter cats a voice – as well as a personality and attitude that matches the “master cat” persona.
Print Campaign (suggested publication: Cat Fancy;
all full-page magazine):
“Superior”; “Bell Collar”; “Cat Nip”
Click [Fullscreen Box] below graphic to view full size.
Copy & Art Direction: Jay Moar
© Jay Moar 2014
To promote the high quality EVO brand of cat food.
TARGET AUDIENCE
Cat lovers who are willing to pay a little more for their beloved pets.
SIMPLE SINGLE-MINDED IDEA
EVO is the food of choice for smart cats.
BIG IDEA
EVO’s nutritional benefits allow cats to function better mentally. Why not give these smarter cats a voice – as well as a personality and attitude that matches the “master cat” persona.
Print Campaign (suggested publication: Cat Fancy;
all full-page magazine):
“Superior”; “Bell Collar”; “Cat Nip”
Click [Fullscreen Box] below graphic to view full size.
Copy & Art Direction: Jay Moar
© Jay Moar 2014