COMMUNICATION OPPORTUNITY
To promote a preparation day to help spread the message of Movember’s cause.
To extend the Movember campaign to women who cannot participate in moustache growing activities.

TARGET AUDIENCE
Initial communication to men still unaware about the annual Movember campaign.
Secondary communication to female moustache admirers who want to get involved.

SIMPLE SINGLE-MINDED IDEA
“MOWDAY” – The preparation day of grooming before Movember begins (October 31st).
Stache Sistas (rebranded from Mo Sistas) can now “Sponsor A Stache” for the Movember cause.


Print Campaign (suggested publications: Esquire, Men’s Health, GQ; all full-page magazine):
“Dali”; “Einstein”
Event – MOWDAY A.M.I. Annual Stache Bash
Guerrilla
Stache Sistas Spokesperson – Sarah Silverman

Click [Fullscreen Box] below graphic to view full size.

Copy & Art Direction: Jay Moar

© Jay Moar 2014.