K2 Powabunga Skis
COMMUNICATION OPPORTUNITY
To promote K2’s super-wide Powabunga skis.
TARGET AUDIENCE
Eager and enthusiastic skiers loyal to the K2 brand skewed towards the millenial generation.
SIMPLE SINGLE-MINDED IDEA
K2’s super-wide Powabunga skis make super-wide powder trails.
BIG IDEA
Invite K2’s Instagram followers to share and post images of their fresh powder ski trails—preferably made with their own Powabunga skis, with the hashtag #PowabungaTrails.
Social Media Campaign (Instagram, Tumblr, Twitter, Facebook, Google+, Pinterest, YouTube, etc.)
Click [Fullscreen Box] below graphic to view full size.
Copy & Art Direction: Jay Moar
© Jay Moar 2015
To promote K2’s super-wide Powabunga skis.
TARGET AUDIENCE
Eager and enthusiastic skiers loyal to the K2 brand skewed towards the millenial generation.
SIMPLE SINGLE-MINDED IDEA
K2’s super-wide Powabunga skis make super-wide powder trails.
BIG IDEA
Invite K2’s Instagram followers to share and post images of their fresh powder ski trails—preferably made with their own Powabunga skis, with the hashtag #PowabungaTrails.
Social Media Campaign (Instagram, Tumblr, Twitter, Facebook, Google+, Pinterest, YouTube, etc.)
Click [Fullscreen Box] below graphic to view full size.
Copy & Art Direction: Jay Moar
© Jay Moar 2015