Motion Picture Association of America Inc. (MPAA) "The Movies. The Perfect Getaway."
COMMUNICATION OPPORTUNITY
To persuade movie-goers to increase the frequency of their visits to local movie theaters.
TARGET AUDIENCE
Couples 25 – 55 years old.
SIMPLE SINGLE
-MINDED
IDEA
A short trip to the local movie theater is like a mini-vacation.
Print (Full Page): ’’Cinemacation’’ –
A Closer Look
Digital: Smartphone App ’’Film Flight’’
Digital: Half Page Animated Banner Comp
’’Film Flight’’ Animated Banner Direct Link
Broadcast (TV :30): ’’Monte Carlo’‘
Copy:
Jay Moar
Art Direction:
Rachel Theberge
Storyboard Art:
Maggie Esmond
© Jay Moar 2012.
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